The Story of Sobeit Apparel

In October 2014, fueled by a deep passion for writing and a heart for entrepreneurship, Courtney Smith began putting pen to paper—and the vision for Sobeit Apparel was born. An entrepreneur since the age of 25, Courtney firmly believes that great entrepreneurs are made, not born. She is living proof that with desire, grit, and willpower, success is within reach.

What started as an idea scribbled in a notebook evolved into a brand built for dreamers, thinkers, innovators, and visionaries—people just like her. While major apparel companies pour millions into design and development, Sobeit Apparel began with a simple yet bold idea: to create apparel that speaks to the entrepreneurial journey, crafted by someone who understands it firsthand.

Courtney has lived the highs and lows of startup life. Especially as a new entrepreneur, she knew the challenges, the hustle, the sleepless nights—and the unwavering belief in a bigger vision. That intimate understanding became the foundation of Sobeit Apparel.

Originally birthed in Houston, Texas and now headquartered in Atlanta, Georgia, the brand began with just two t-shirts. Today, it has grown into a collection of stylish, comfortable apparel designed specifically for entrepreneurs and those on the path to becoming one—especially millennials with active, driven lifestyles.

With entrepreneurial spirit woven into every thread, Sobeit Apparel is more than a clothing brand. It’s a celebration of ambition, resilience, and purpose. Though still in its early chapters, Sobeit’s commitment to creativity, authenticity, and the entrepreneur community is nothing short of legendary.

Sobeit Apparel: Where Vision Becomes Wearable.

Follows us on Instagram and Like us on Facebook to stay abreast of new design drops, sales, promotions, and exclusive savings. With every apparel purchase, we hope you will feel as proud to wear it as we are to make it!

 What you wear represents who you are so REPRESENT WELL!

To Your Success,
Sobeit Apparel